Youtube Pre-roll Ads
Using Google Ads, you can roll any of your YouTube videos before the videos viewers on YouTube want to watch. You’ve probably experienced this: you go to watch a video and suddenly here’s a commercial. You have to watch for five seconds, and then you can hit “Skip Ad”. They call it in-stream advertising. Most other people call it pre-roll.
How can I make great pre-roll ads?
There are ingredients that you can use to create brilliant pre-roll ads.
What Preroll Videos Can Include
Preroll ads give you just as much freedom as TrueView ads in their allotted content. You can include people, dialogue, audio, and more elements that you find best represent your brand in 15 to 20 seconds.
Because preroll ads can’t be skipped, these videos are best created with a call-to-action (CTA) so you can optimize the attention you do have from the viewer. In other words, encourage viewers to click on your ad and receive something in return. Perhaps you’ve released a new product or promoting a major event this season and are looking for signups — use this preroll ad to get those clicks.
Keep in mind YouTube sells Preroll video space on a pay-per-click (PPC) basis. Make the click worth it.
Ways to use Non-Skippable YouTube ads.
Generally, non-skippable ads are effective for increasing brand exposure to specific target markets. Another benefit? They’re paid for on a cost-per-mille (CPM) basis, giving you more control over your ad spend.