Optimize Your Twitter Ad Spend
While most brands understand the steps necessary for executing a social strategy — monitoring who’s talking about you, publishing content that resonates with your audience and reporting on your results — a successful social advertising program is much more complex than setting up an ad and letting it be.
Because Twitter is a great platform to connect immediately and personally with your customers, you can build personal relationships with people who are interested in your brand and your story.
In fact, people who follow brands on Twitter generally really like those brands, and are more inclined not only to purchase from them, but to communicate with them on a 1:1 basis as well.
As a result of their efforts, Pact Coffee gained 5 million impressions and saw a 13x increase in their number of retweets. Here were their keys to success:
- Create multiple campaigns: Pact Coffee segmented their campaigns, each targeting a unique group of usernames. This allowed them to create customized content and more easily track which audiences were responding to their offers.
- Monitor and adapt your campaign: They monitored their campaigns throughout the day, allowing them to quickly identify which types of targeting worked best so they could optimize their campaigns more effectively.
- Be involved in the community: Paying attention to relevant Twitter conversations enabled Pact Coffee to keep their content fresh and timely. This helped them create tweets that resonated with their customers.
Unleash the power of Twitter Ads. Launch something new, connect with what’s happening, and reach your most valuable audience when it matters most.
Twitter Advertising Options
Twitter offers objective-based campaigns, in which brands only pay for the actions that align with their goals and expand their reach.
What Our Clients Say
I’m focused heavily on Twitter this year but didn’t realize all of the advertising possibilities. Until me work with Nova digital 360°
I haven’t done any Twitter ads yet. Nova Digital 360° helped a ton.
The immense targeting capabilities, international reach, and reporting that tie to our analytics platform have made Twitter a great partner in TripCase’s marketing strategy.”