You may see different kinds of ads on Twitter, including Promoted Tweets, Promoted Accounts, and Promoted Trends. We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “Promoted” icon. You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Unleash the power of Twitter Ads. Launch something new, connect with what’s happening, and reach your most valuable audience when it matters most.
Twitter Advertising Options
Twitter offers objective-based campaigns, in which brands only pay for the actions that align with their goals and expand their reach.
Why You Should Consider Advertising on Twitter
Are you using Twitter Ads to grow awareness and demand for your brand? You should be.
On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there’s particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB.
Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions –– while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they’d purchased something directly from a Tweet in their timeline.
The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The advertising platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences under 50. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day.
Nova Digital 360° have broken down exactly what you need to know to start advertising on Twitter and generating brand awareness, new customers and ROI for your brand.
What Our Clients Say
I’m focused heavily on Twitter this year but didn’t realize all of the advertising possibilities. Until me work with Nova digital 360°
I haven’t done any Twitter ads yet. Nova Digital 360° helped a ton.
The immense targeting capabilities, international reach, and reporting that tie to our analytics platform have made Twitter a great partner in TripCase’s marketing strategy.”