Display and Video 360
Display and Video 360 (DV 360) are two separate products, with SA 360 being geared specifically towards paid search, and DV 360 being a display and video campaign and bid manager.
Display & Video 360: Integrated Media Buying on the biggest ad exchanges in the world
What is Display & Video 360?
Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
With Display & Video 360, we can support you to:
- Collaborate across teams — Share campaign data and insights across media, creative, data, and analytics teams so they can work across disciplines.
- Reach the right people — Access all of your audience insights in a single tool, so you reach the right people with your message.
- Gain transparency and control — See precisely how your budget is being spent and know exactly where your ads are running, across all of your campaigns.
- Get faster, smarter insights — Built-in intelligence across the product automates tasks like bidding and optimization, and automatically surfaces insights and recommendations so you can act quickly to achieve your goals.
What are SDF?
Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360).
Why are they useful?
SDF can help you to:
- Quickly create many campaigns, insertion orders, or line items. You can create new insertion orders and line items entirely using SDF or you can add line items using SDF to preexisting insertion orders.
- Bulk edit across multiple campaigns, insertion orders, or line items at the same time.
- Optimise existing line items.
Using SDF is a great way to automate the manual tasks in DV360. Initially SDF were built for machines and were not intended to humans. However it became obvious that they could help humans to save time and get a lot done at once.
A great thing about SDF is that DV360 will verify your uploaded files and show a status for each file: “updates applied”, “partially successful” or “failed”. You will also receive an email confirming that your new item has been successfully created or notify you of any errors that were encountered while creating it.
Smarter, End-to-End Campaign Management – With Nova Digital 360°
Turn your advertising objectives into reality with help from a leading analytics and digital marketing consultant.
Leveraging deep experience with Google Display & Video 360 and other Google Marketing Platform products, our team empowers you with the strategies and tactics to embrace new opportunities — and maximize existing ones.
Working with Nova Digital 360°, you’ll realize the full potential of your Display & Video 360 solution to dramatically improve your media buying, tracking, targeting, and performance. Let us help you streamline your campaign management, boost your marketing return on investment, and Make Your Mark.
What Our Clients Say
“By consolidating all of our campaigns in Display & Video 360, we can easily control how many consumers we reach and how often we reach them. This means we don’t have to worry about wasted impressions or a bad consumer experience from people seeing our ads too many times. Instead, we can direct that investment to reach more of the people who are likely to fly with us.”
“Running digital marketing for Major League Baseball is a unique opportunity because we cover all 30 MLB teams and a total of 2500 games each year. Display & Video 360 helps us to achieve the scale we need to meet this demand because it allows our creative, campaign management and analytics teams to collaborate really well. For example, our analytics team can share feedback on creative performance much faster than before, and then this feedback can easily be applied to many campaigns at once.”
Let’s Discuss Your Needs
If you have questions or you’re ready to discuss how Google Display and Video 360 can help you EVOLVE your organization, talk to a Nova Digital 360° Solutions Consultant.