Display and Video 360

Display and Video 360 (DV 360) are two separate products, with SA 360 being geared specifically towards paid search, and DV 360 being a display and video campaign and bid manager.

Display & Video 360: Integrated Media Buying on the biggest ad exchanges in the world

What is Display & Video 360?

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

With Display & Video 360, we can support you to:

  • Collaborate across teams — Share campaign data and insights across media, creative, data, and analytics teams so they can work across disciplines.
  • Reach the right people — Access all of your audience insights in a single tool, so you reach the right people with your message.
  • Gain transparency and control — See precisely how your budget is being spent and know exactly where your ads are running, across all of your campaigns.
  • Get faster, smarter insights — Built-in intelligence across the product automates tasks like bidding and optimization, and automatically surfaces insights and recommendations so you can act quickly to achieve your goals.

What are SDF?

Structured Data Files (SDF) spreadsheets are .csv files that make it easy to create and edit campaigns, insertion orders, line items, TrueView ads, TrueView Ad Groups & Inventory sources in Display & Video 360 (DV360).

Why are they useful?

SDF can help you to:

  • Quickly create many campaigns, insertion orders, or line items. You can create new insertion orders and line items entirely using SDF or you can add line items using SDF to preexisting insertion orders.
  • Bulk edit across multiple campaigns, insertion orders, or line items at the same time.
  • Optimise existing line items.

Using SDF is a great way to automate the manual tasks in DV360. Initially SDF were built for machines and were not intended to humans. However it became obvious that they could help humans to save time and get a lot done at once.

A great thing about SDF is that DV360 will verify your uploaded files and show a status for each file: “updates applied”, “partially successful” or “failed”. You will also receive an email confirming that your new item has been successfully created or notify you of any errors that were encountered while creating it.

Smarter, End-to-End Campaign Management – With Nova Digital 360°

Turn your advertising objectives into reality with help from a leading analytics and digital marketing consultant.

Leveraging deep experience with Google Display & Video 360 and other Google Marketing Platform products, our team empowers you with the strategies and tactics to embrace new opportunities — and maximize existing ones.

Working with Nova Digital 360°, you’ll realize the full potential of your Display & Video 360 solution to dramatically improve your media buying, tracking, targeting, and performance. Let us help you streamline your campaign management, boost your marketing return on investment, and Make Your Mark.

Efficiently and Safely Reach Users At Scale

One of Display Video 360’s strengths is its large-scale reach across over 80 exchanges. If your display activity is looking to find new users through branding and insights-driven engagement, then DV360 should be your preferred choice. In response to industry-wide needs for greater control over viewability and brand safety, the platform allows for improved granularity of both. Viewability targeting, through Active View measurement, is available as a targeting option to improve efficiencies of ad spend, whilst post-bid blocking provides peace of mind and avoids your brand serving next to inappropriate content. For an additional fee, DV360 can sync all major third party verification tools to further improve brand safety and ad fraud.

Extensive Audience Buying Capabilities

Inventory buying options in Display Video 360 have acknowledged the desire for advertisers to appear against premium content on well-known publisher sites. Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals can be negotiated and setup all within the interface, providing a viable alternative to direct media buying. There’s even a handy troubleshooting feature offering a high degree of flexibility in terms of its targeting capabilities. GDPR compliant third party audience lists are available in the interface, allowing brands to target the right person at the right time based off a variety of online and offline data sources. Similarly, the PMP and PG deals permit publisher’s own data to be overlaid for more accurate audience targeting.

Insights-Based Reporting

There are some fantastic reports available through DV360 if your display activity is all about gaining insights and understanding your target segment. Audience composition and audience performance reports allow you to understand how third-party lists are performing in comparison to current activity, and indexing against your first party data. Reach reports provide additional insights into the number of viewers reached by your display campaigns, and the number of times they have been served an impression.

Consolidated Workflow Across Google’s Marketing Platform

Google’s decision to consolidate the DoubleClick stack products within one unified marketing platform (GMP) best reflects the value of all platforms being used together. For example, there are significant workflow benefits when integrating features from Campaign Manager, Google’s ad-serving technology (formerly DCM), and Studio, Google’s creative workflow tool. Specifics mentioned in the sections below.

What Our Clients Say

“By consolidating all of our campaigns in Display & Video 360, we can easily control how many consumers we reach and how often we reach them. This means we don’t have to worry about wasted impressions or a bad consumer experience from people seeing our ads too many times. Instead, we can direct that investment to reach more of the people who are likely to fly with us.”

Justyna Valente, Digital Marketing Manager, TAP Portugal

“Running digital marketing for Major League Baseball is a unique opportunity because we cover all 30 MLB teams and a total of 2500 games each year. Display & Video 360 helps us to achieve the scale we need to meet this demand because it allows our creative, campaign management and analytics teams to collaborate really well. For example, our analytics team can share feedback on creative performance much faster than before, and then this feedback can easily be applied to many campaigns at once.”

Barbara McHugh, SVP, Marketing, Major League Baseball

Let’s Discuss Your Needs

If you have questions or you’re ready to discuss how Google Display and Video 360 can help you EVOLVE your organization, talk to a Nova Digital 360° Solutions Consultant.

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