Facebook Image Ads

When it comes to creating Facebook ads, most people spend most of their time finding eye catching images and testing ads to find the perfect combination that will get the most attention. Many businesses know that images are an important part of ad design and campaigns, since social media is full of compelling images that your ads need to compete with.

Facebook offers a great selection of ad options, but like any social platform, they are constantly changing their ad specifications.

It’s easy to set up Facebook ads if you have dynamic ads up and running, but to create your own ads on Facebook, you’ll need to follow a few steps.

  • From Power Editor or Ads Manager, you’ll want to use either the Conversions or Traffic objectives.
  • At the ad level, select the any of the format options.

Facebook Feed Image Ads

Although video is rapidly increasing in popularity, the bulk of Facebook ads still feature a single image. This is unlikely to change as it is clearly much easier to use a photograph than it is to go through the process of creating a video.

Facebook has always made a big issue of text in images. If your image contains more than 20% text, you will receive “reduced delivery” (according to the official Facebook ad specifications).  Note that Facebook ignores the text in the body copy of your ad when it does is 20% calculation.  Facebook offers a tool to ensure that you don’t have too much text in your image.

Note that there are some exceptions to Facebook’s text rule:

  • Book and album covers
  • Product images (showing the whole product – not zooms of logos or text on the packaging)
  • Games
  • Event posters

Be wary of a text-based logo. Any logo that is primarily text is counted as text regardless of its size or alignment. Similarly, watermarks and numbers all count as text for the purpose of these calculations.

Image Facebook feed

Design recommendations

  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest-resolution image available.
  • Images that consist of more than 20% text may experience reduced delivery.
  • Primary text: 125 characters

With link

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080 px
  • Headline: 25 characters
  • Description: 30 characters

Panoramas or 360 photos

Panoramas or 360 photos may appear on Facebook as an interactive experience. Facebook recognises and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.

Technical requirements

  • Desktop
    • Desktop News Feed
      • Single image ad
        • Image aspect ratio
          • Minimum aspect ratio : 400×500
      • Single image ad with link
        • Image dimension
          • Minimum width : 476 pixels
          • Minimum height : 249 pixels
        • Image aspect ratio
          • Minimum aspect ratio : 100×100
          • Maximum aspect ratio : 191×100
  • Mobile
    • Mobile News Feed
      • Single image ad
        • Image aspect ratio
          • Minimum aspect ratio : 400×500
      • Single image ad with link
        • Image dimension
          • Minimum width : 320 pixels
        • Image aspect ratio
          • Minimum aspect ratio : 100×100
          • Maximum aspect ratio : 191×100

What Our Clients Say

“We knew we needed to reach the niche audience that supports the oilfield services industry. LinkedIn’s ability to hyper-target this specific segment and find key people in the industry was a huge draw for us.”

Nicole Baron, Marketing Manager, VistaVu Solutions

Ways to use Text Ads on LinkedIn.

LinkedIn Text Ads are the next generation of our Sponsored Content products that help marketers engage business decision-makers on LinkedIn’s mobile and desktop news feed.

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