Web Analytics

Nova Digital 360° Strategies offers comprehensive web, audience and attribution analytics services to help clients track and optimize ROI.

Our team utilizes the full suite of Google Analytics tools and a three-phase process:

What Is Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.

Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

Why Web Analytics Are Important

There’s an old business adage that whatever is worth doing is worth measuring.

Website analytics provide insights and data that can be used to create a better user experience for website visitors.

Understanding customer behavior is also key to optimizing a website for key conversion metrics.

For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase.

With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.

Web Analytics Audit

What tools and versions are you using? What events are you tracking beyond visits? We assess your current measurement capabilities to:

  • Develop an appropriate Project Scope
  • Create a Measurement Plan to identify target metrics – including any custom metrics and dimensions

Google Analytics Implementation

We will provide recommendations or actual implementation services according to your needs, including all appropriate code required to execute your measurement plan.

Implementation typically involves deployment of:

  • Safe and up to date tracking code
  • Google Tag Manager to streamline the tracking process
  • Google Universal Analytics
  • Google display features
  • Site search
  • Campaign tagging
  • Custom dimensions and metrics
  • Custom segments
  • Custom dashboards and reports

Optional ongoing optimization & Consulting services

Optional ongoing optimization and consulting services are available for an additional fee, including:

  • Site, content and conversion optimization
  • Paid search and display campaign optimization

Audience Insights

For clients who want more audience data than what is available through Google Analytics, Nova Digital 360° Strategies offers a range of audience analytics capabilities:

  • Heatmapping to capture how users interact with your site pages
  • Facebook Audience Pixels, for a more granular look at how well your site visitors match your audience objectives
  • Google Consumer Surveys provide an easy tool for conduct market research to discover more about audience preferences
  • Conversion rate optimization services let you test how your audience responds to different ad formats, web pages and creative versions
  • Path-to-purchase analysis gives you a holistic view of the customer conversion process

Attribution Modelling

Go beyond last-click attribution to quantify the impact of each channel in your mix on awareness and conversions, online and off. We’ll tailor your attribution model to your specific KPIs.

In addition, our offline media attribution capabilities enable you to measure and optimize:

  • The contribution your radio, print and other non-digital efforts make to your online results
  • How online campaigns affect in-store traffic

What Our Clients Say

They increased the number of qualified leads from organic search by over 100%.

Rebecca Chanin - Vice President, Marketing, JK Moving Services

Schedule Your Consultation Today

Ready to discuss acquiring more clients? Do you want your website to be a lead generation tool? Schedule a 30-minute discovery call, so we can learn more about each other and determine if we are a good fit. This is a no obligation consultation. We look forward to hearing from you.

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